Thursday 4 November 2010

The Apple Format. iPhone and iPad.

Apple Game Concept




Over the last three years, Apple has successfully produced a series of outstanding, next generation technologies: By bringing forth the evolution of interactivity both for social and personal purposes. The iPhone has been the definitive landmark for this movement in technology's history since 2007. The main feature that attracts so much attention to itself, is the touchscreen physicality of it's design and structure. The whole item expands itself in a variety of ways: Whether for watching movies, Internet browsing, listening to music, talking on the phone or even playing specifically made video games: The iPhone has been tailored to tend to all of  entertainment needs at a touch of a finger, and this is why this piece of technology in general has soared in popularity.


Aside from those simple factors, over the years the iPhone has evolved by bringing us new forms of entertainment that can benefit us in our everyday lives: These are called 'Applications'. There are over 100,000 applications on iPhone that cater for many things in our daily lives, such as:


. Language Translators
. Currency Converters 
. GPS Navigation
. Cooking Recipes
. DIY aids such as spirit levels
. Control over electrical appliances in your own home
. Finding locations such as airports, hotels, restaurants and where to find a taxi.
. Dictionaries and library database of books.
. Learn to play an instrument
. Radio
. Online Shopping






These are just a very small amount of the applications that are available to all iPhone and iPad possessors. However, i believe the most crucial part of the applications on the systems are 'Video Game' apps. There are thousands of video games that are specifically produced for the Apple systems, that cover a huge variety of genres from racing games to shooters. I think the appeal for Video game apps is higher because the iPhone and iPad are portable pieces of software. You can take it anywhere with you and play any game you want by yourself or online with friends. The accessability of games on this platform is so much vaster and efficient than your standard household console, even items such as the 'Nintendo's DS' and 'Sony's PSP' cannot create the same sort of games as an iPhone. This is mainly because of the touchscreen technology, because it is so more advanced than any other piece of equipment before it's time.







Touchscreen has existed for many years way before the iPhone was even thought about. For items such as PDAs', self service kiosks and certain computer programmes. However, the difference with these in comparison with the iPhone technology, is that a 'Stylus' has been used to control their functions. A 'Stylus' is a slanted 'pen' like item that is used to enable the touchscreen functions of previous such as the DS and PDA systems. The iPhone is entirely new with the idea of you being in control of the motion of the item, not a pen. Nothing stands in the way of you and the product, which to me makes the consumer more engaged because it is  completely controlled by how you move your fingers across the screen. A stylus seems to limit the freedom you have with the product, and acts as a sort of barrier from you and your machine. Having your own hands as the key component to make the item function, gives you a sense of connection and creativity. This is the main reason why i think video games today, can have a larger appeal within the iPhone marketplace. You have automatically become more emotionally involved with the media as you are 100% in control of how you play the game, which makes you obtain a stronger connection with what the gamer entails.






Bibliography


. http://electronics.howstuffworks.com/iphone.htm
. http://www.apple.com/uk/iphone
. Google Images

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