TokiDoki

TokiDoki is a famous brand that was made in Italy by Simone Legno. his designs were first introduced in 2005, hosting a vast array of cartoon styled Japanese characters. The brand varies across all kinds of apparel from clothing to footwear and jewellery to figurines. Both TokiDoki merchandise and the logo are very popular among many countries across the world, and its a hit for a lot of cartoon fangs. TokiDoki has such a large database of all kinds of unique icons, i think this relates a a lot to the translation of TokiDoki which is 'sometimes'. To me i think it means that 'sometimes' are new ideas, and new characters. As there is such a huge amount of them, it could be endless possibilities of producing more little icons.

I chose TokiDoki to research as it holds a resemblance to that of my own characters, within having a unique facial structure and overall design. My figures have their own original faces, that gormless yet amusing look. TokiDoki stays traditional to that of Japanese cartoon designs and keeps that feel by making big eyes and small mouths. Also within Legno's designs, they are very petite like characters that all are not necessarily in the correct proportions. Some have larger heads, small hands and feet or even larger bodies than to that of the head. Some even have no fingers, oversize costumes or vastly accessorised. Legno really keeps the sens of Japanese pop culture by paying attention to other native designs. I've found some pictures that i believe fully show Legno's style and how he keeps hold of that traditional Japanese feel.